What Are The Different Types Of Lipstick For OEM?

Understanding lipstick formats is essential for beauty brands choosing the right OEM manufacturing partner. Here's a breakdown of all major types available through private label manufacturing:

Bullet Lipstick (Classic) The traditional twist-up format. Available in matte, satin, sheer, and metallic finishes. High-volume, well-understood formula — ideal for first-time private label brands.

Liquid Lipstick Available in matte and glossy finishes with applicator wands. Long-wear formulas are particularly popular in the US and EU markets.

Lip Gloss Clear or tinted, available with or without shimmer/glitter. Our shimmer lip gloss with fine cosmetic glitter is one of MLM Glitter's best-selling OEM categories.

Lip Oil A massive trend since 2022. Nourishing oil base with light color and sheen. Our "Lip Oil" is available for private label from 100 units with custom fragrance options.

Lip Tint / Stain Water-based formulas that stain the lips without the heavy feel. Popular in Korean beauty (K-beauty) and increasingly in Western markets.

Choosing Your Formula When placing an OEM order, our team will guide you through formula selection based on your target market, price point, and shelf life requirements.